via backbonemag.com
Like the comment about blending SEO with other social media - so that they support and reinforce each other. Kinda like a collaborative engagement at a technical level.
Also: regarding developing SEO strategy before the website is built is definitely the way to go. The world - and by extension - your customers' worlds are changing so rapidly, it makes sense to develop an iterative strategy - that's flexible enough to accommodate what will change, and your customers' response to the changes.
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