Revenue Model Innovation: How to Generate Sales in a World of Free | Fast Company

Revenue Model Innovation: How to Generate Sales in a World of Free | Fast Company http://bit.ly/fXHn0Z

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Test Monetization Early

Test monetization early. You can fool yourself into believing that there is inherent value in your product but you only really know when somebody has to get out a credit card and part with hard-earned money.

via bothsidesofthetable.com

Great blog post coming out of Mark Suster's blog, interviewing Internet pioneer Bill Gross. In this excerpt about testing monetization, there are a number of models, some of which work better than others. It's really useful to have a testing environment for monetizing products and services, whereby you can get really useful and qualitative customer feedback, to ensure the little tweaks that can accelerate and improve monetization.

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Presentation design blog Idea Transplant: The sales presentation is only a small part of the sales meeting

The sales presentation is only a small part of the sales meeting

A potential customer has many ways to get information about your product:

• There is information on your web site
• Your competitors bring the client up the learning curve about the industry
• In your preparation phone calls with the prospect, already a lot of information gets exchanged
• Maybe you sent the customer a copy of the slides of the sales presentation in advance
• There could be a product demo that the client already has been playing with

via blog.ideatransplant.com

Sales is the lifeblood of any organization. This author writes about the importance and value of the face to face meeting, which gives your prospect-client a real ability to kick-the-tires and see if s/he can trust you - to the extent that's possible to figure out during that precious time.

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Contractors focus on opportunities, costs containment and infrastructure -- Washington Technology

• Mar 29, 2011

And it would be even better to find ways for the back-office staff to generate some revenue, perhaps by billing a customer for some in-house program control, supply chain management or purchasing work, he added.

via washingtontechnology.com

Executives are re-assessing how to grow during tough times - and remixing their people resources in both front and back offices to support growth by leveraging their talents and knowledge of the organization. Makes a lot of sense!

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