Test monetization early. You can fool yourself into believing that there is inherent value in your product but you only really know when somebody has to get out a credit card and part with hard-earned money.
Great blog post coming out of Mark Suster's blog, interviewing Internet pioneer Bill Gross. In this excerpt about testing monetization, there are a number of models, some of which work better than others. It's really useful to have a testing environment for monetizing products and services, whereby you can get really useful and qualitative customer feedback, to ensure the little tweaks that can accelerate and improve monetization.
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